Marketing the Arts to Death: How Lazy Language is Killing Culture
By Trevor O’Donnell, With David Olsen PhD.
If you’re looking for ways to increase earned revenue without increasing marketing costs, this book is for you. It’s a fun-to-read, down-to-earth, slightly naughty critique of the way we artsy types talk to the world around us, and a useful guide for speaking more persuasively to new audiences. Plus, it’s an e-book so it only costs six bucks. I guarantee, on a straightforward ROI basis, that it’s the best marketing investment you’ll make all year.
“Just read it a few days ago, and wow! It’s beautifully written, intelligent, entertaining, a pleasure to read, easy to digest, but rich with great thinking. Terrifically helpful and insightful.” – Jeffrey Bernstein, Conductor
NOTICE: After several years on sale at Amazon, this book is currently being updated. I’ll be glad to send you a free Kindle-compatible copy of the original version if you’ll contact me here.