If you’re having trouble finding, attracting and serving new audiences, I can help.
And the work I do for you will pay for itself many times over by generating new, sustainable sources of earned revenue. From a simple phone consultation to team workshops to helping you rebuild marketing or sales operations, I will give you useful tools for making productive change. That’s a promise.
Strategic Planning for Marketing and Sales
Your organization’s marketing archives are not a strategic plan. If your approach to marketing is to do what you normally do and hope for better results, it’s time for a change. I will train your marketing team to use simple, inexpensive planning tools that will help them look forward rather than backward in order to get maximum productivity out of every campaign.
Message Development Workshops
The worst possible approach to developing marketing content is to put a bunch of artsy insiders around a conference table and ask them to come up with creative ways to “get the word out.” Unfortunately, it’s the way most arts organizations, from major orchestras to neighborhood galleries, approach strategic messaging. I will give your team of insiders the skills they need to create outside-oriented strategic content that sells every time they sit down to develop a new marketing tool.
Drawing on twenty-five years of experience in arts & commercial entertainment, I will tailor an educational, inspirational and, if left to my own devices, irreverent talk about arts and audiences for just about any occasion. If you’re planning a gathering of arts professionals and you want an uplifting address with valuable, practical takeaways, I will be delighted to join you.
Your copy probably sucks. No offense, but most arts marketing copy sucks. It’s built in. If you don’t believe me, read some of your most recent promotional copy to a young person as if you’re trying to persuade her to come to your next event.
I can teach any arts professional to stop writing copy that sucks and start writing copy that motivates new audiences to buy.
Believe it or not, research doesn’t have to be complicated or expensive. I will train your team to use simple, practical, low-cost tools to gather useful market intelligence and use that knowledge to improve results with every marketing campaign. Research is just knowing your customers so you know how to talk to them. Easiest thing in the world.
Financially troubled arts organizations often need wholesale marketing makeovers. If your marketing department isn’t generating results and you want a fresh start, I will help you rebuild your team from the ground up, beginning with a solid strategic plan that includes new, cost-effective approaches to marketing, communications and – especially – sales.
If you’re not selling enough, call me. I’d be happy to provide a sounding board. If I can help, I will. If not, I’m fun to talk to, so your time won’t have been be wasted.