Welcome to my soon-to-be-published blog, which shares a name with my soon-to-be-published book.

The book is about how the arts use an outdated, hackneyed and often meaningless promotional language to appeal to diminishing audiences of aging fans.  And it’s about creating a new, relevant, persuasive language that appeals to new audiences.

If you’re looking for ways to increase earned revenue without increasing marketing costs – and who isn’t? – join us here in December for what promises to be a lively discussion.