Doug Borwick published a great series of posts recently about connecting with communities. I think they’re essential reading for elite arts leaders who hope to recover from the pandemic.
Doug says that survival for many will depend on approaching new audiences with respect and uncharacteristic humility.
I tend to agree with Doug, but I wonder how much humility we can expect from institutions that were designed to occupy elevated positions in their cities’ cultural hierarchies. Most legacy arts organizations were created by cultural elites who wanted to hand down the riches of fine art, classical music, theatre, opera, dance, etc. to their communities in an effort to raise people up – to improve their lives – to educate them – to elevate their status – to make them better people.
There’s just no mistaking the top-down “we’re better than you” orientation in this relationship.
And the attitude with which these organizations approached their communities has always been one of benevolent condescension. “We are wonderful and important and you, in recognition of our wonderfulness and importance, should be grateful that we’re here to make your lives so very much better.”
Humility was never part of the equation.
Today we know that new audiences don’t particularly care how wonderful and important arts organizations think they are, and they find their endless streams of self-important boasting to be unpersuasive. “Who the hell are you to tell me what’s wonderful and important? And why would I want to be improved by a bunch of out-of-touch artsy types who occupy positions of no particular status or importance in my worldview?”
This is the disconnect Doug hopes to resolve.
The question I’m struggling with is this: Can arts organizations that were designed to elevate their communities from a position of assumed superiority find a way to convince people of their value, relevance, usefulness and desirability without being condescending?
I’m not sure they can.
How about you? Is your organization a humble, respectful, deferential, coequal member of the community it serves, or does it hold itself above the community and talk down to people whose lives it thinks are in need of improvement?