If you’ve been thinking about making your arts marketing more about your customers and less about how wonderful and important you are, the video at the link below is a great example of how to do it.

If you’re not thinking about making your arts marketing more about your customers and less about how wonderful and important you are, you should be preparing to go out of business.

This video does a brilliant job of selling the product because it shows people being made happy as a result of using it. It also focuses on the extraordinary quality of the product, but it allows content that sings the product’s praises to take a back seat.

The video is proprietary so go to this site and click “PLAY VIDEO.” Watch it carefully and compare it to your own marketing content. Then ask yourself honestly if your marketing balances your customers being made happy against you telling everyone how wonderful and important they should think you are.

Also, pay careful attention to the first two words in the copy because they tell the whole story.

Marketing content that sells is about the place where customer and product come together – to the benefit of the customer.