A publicist, a marketer and a salesperson walk into a bar where they see three gorgeous women sitting across the room. The publicist asks the bartender to send them a round of drinks and say, “The good-looking guy at the bar sent these over.” The women nod their polite thanks.

Next the marketer draws a clever picture with a provocative message on a cocktail napkin and tips the bartender to send it to them. The women read the napkin, smile and acknowledge the men, but return to their conversation.

Finally the sales guy walks over, speaks briefly, sits with the women for a while and eventually the four of them get up and leave together.

The next day the publicist and the marketer ask their colleague how he did it and he says, “Simple. I asked them which one worked better, the drinks or the note, and then listened intently for a very long time.”