Happy New Year!
Marketing the Arts to Death: How Lazy Language is Killing Culture is now available on Amazon, Barnes & Noble and the Apple iBook Store.
The advance press campaign is underway and full launch will commence next week. If you’ve found yourself here a bit early, don’t hesitate to say hello or, if you’ve had a chance to read the book, by all means leave a comment.
The book is meant to be fun, easy to read and maybe just a little bit naughty, but it’s also a serious critique of our flawed messaging models and a useful set of guidelines for fixing what’s broken. If you’re looking for ways to increase earned revenue without having to increase marketing costs, the six bucks you pay for this e-book here will be one of the best investments you’ll make all year.
If you want a little taste of what the book is like, check out the post below.
Thanks for visiting. Thanks for reading. And have a very, very prosperous new year!