I provide a range of services for arts and entertainment providers that are designed to pay for themselves in measurable earned revenue growth:
Strategic Planning for Marketing and Sales
Simple, sensible, affordable planning for persuasive communications. Most arts marketing begins with outdated assumptions and timeworn tactics that can’t address modern challenges. I help organizations build talented teams, design knowledge-based strategies and plan businesslike approaches for generating growth-oriented results.
Message Development Workshops
Practical, educational workshops for organizations, collectives and industry conferences on new approaches to earning revenue. I custom-design fun, informative, interactive workshops with useful takeaways that arts pros can employ right away and at no cost for improved results.
Entertaining and informative talks on the industry’s earnest – but often erroneous – approaches to growing audiences. Drawing on twenty-five years of experience in arts & commercial entertainment, I will tailor an educational, inspirational and, if left to my own devices, irreverent talk about arts and arts audiences for just about any occasion.
Training programs for nonprofit arts pros who write copy. I will develop concise, focused instruction (remote or on-site) for individuals or small groups designed to enhance persuasive writing skills.
Campaign management and oversight. I will pull together a team, develop a comprehensive strategy and manage a campaign for your event, season or opening.
If you need help with marketing and/or sales and don’t know where to turn, contact me and let’s talk about whether or not I can be of service to you.