Marketing the Arts to Death: How Lazy Language is Killing Culture
By Trevor O’Donnell, With David Olsen PhD.
If you’re looking for ways to increase earned revenue without increasing marketing costs, this book is for you. It’s a fun-to-read, down-to-earth, slightly naughty critique of the way we artsy types talk to the world around us, and a useful guide for speaking more persuasively to new audiences. Plus, it’s an e-book so it only costs six bucks and I guarantee you’ll make that back many times over on your next ad or email!
If you have a Kindle, click here.
If you have an Ipad or Iphone and the iBooks app, click here.
If you have a Nook, click here.
If you have any questions, contact me.