Marketing the Arts to Death: How Lazy Language is Killing Culture
By Trevor O’Donnell, With David Olsen PhD.
If you’re looking for ways to increase earned revenue without increasing marketing costs, this book is for you. It’s a fun-to-read, down-to-earth, slightly naughty critique of the way we artsy types talk to the world around us, and a useful guide for speaking more persuasively to new audiences. Plus, it’s an e-book so it only costs six bucks. I guarantee, on a straightforward ROI basis, that it’s the best marketing investment you’ll make all year.
“Just read it a few days ago, and wow! It’s beautifully written, intelligent, entertaining, a pleasure to read, easy to digest, but rich with great thinking. Terrifically helpful and insightful.” – Jeffrey Bernstein, Conductor
IMPORTANT NOTICE – September 2014: I’m transitioning to a new book distributor this month so the book may not be available at the retailers below. I will be happy to send you an e-copy free during this transition if you kindly drop me a note on the contact page. Thanks for your interest.
If you have a Kindle, click here.
If you have an Ipad or Iphone and the iBooks app, click here.
If you have a Nook, click here.
If you have any questions, contact me.